Digital age in University

Are you lazy to bring notes and books to University? I could have agreed this but I will still prefer to bring notes and books. It is not because I don’t like the education is going with the concept of virtual class, but what I am concerning is about the truly learning from lecturers. No doubt, Internet is giving different kind of information and data that is openly available for student to refer. For example, when typing out any keyword on the Google search engine, the first link will be Wikipedia which is rich in information about the particular keyword. Besides the information provided by Wiki, it has also provided online dictionary which is known as Wiktionary. Basically, Internet is not only goes with wiki-based data but also student could go with others “link” in website to do their virtual study. Hence, student can get their info instantly with these but meanwhile they need to be careful on getting bad information. Eventually, it will make you start asking yourself whether is there quality of education on online sources.

Indeed, I agree that student engages practice with digital age is good but somehow ‘it is fair to say that the Internet provided the infrastructure that has enabled instant global economic collapse. No other means of human communication has ever had the capability to travel so far so quickly to such devastating effect.’ (Miller 2010) It is true that e-learning could have cut down the cost of the student on buying books or journals, and it would have really meant to replace them apparently. However, some journals are needed to be subscribed and usually it is costly in around RM 100++. It is due to the ‘journals acquire articles from authors, bundle them into an issue, and distribute them to subscribing readers. Each article costs the journal to process, including the costs of refereeing, copy editing, typesetting, etc.’ (McCabe & Snyder 2006)  

Therefore, in order to get these good journals, it would just make some students need to pay for it to get better information. Conversely, some poor student would have just gone for other journals or website documents that are openly available for public. Once again, if the virtual courses are required them to just only find good journal for their studies, are these will be a great supplement to their education? Will this fair to all the students?

‘The Internet and other technologies honor multiple forms of intelligence—be they abstract, textual, visual, musical, social, or kinesthetic—and therein present tremendous opportunities to design new learning environments that enhance the natural ways that humans learn.’

(Brown n.d.)           
According to Brown’s quote, it is true that students should have try to adapt the new learning environment in University with the recent technology. I could not say Internet is totally not advisable to University but it is need to depend on what ways of Internet communication that can help them to engage in their learning experience. For example, UOW has a particular e-learning site which enable lecturer to upload notes and download by the students. It is a good practice for the student to get used to use it to download the notes. In contrast, if it is having virtual class that every student will be just attend the “class” at home, how are they going to learn about the real-world problems and the socialization? They can be just discussing with friends, lecturer through social network and most of the information that they get will be just from Internet. Once again, I am  strongly agree with Miller (2010), he stated that ‘how do we create a classroom where students are asked to sit with real-world problems, to engage with multiple variables simultaneously, to plunge into the bottomless sea of information that has been unleashed by the World Wide Web?’ To conclude, university is not wrong to practice the digital age but it is depend on how they locate the new learning environment instead of having the student to attend a virtual class.



Credit: Students, Goldsmiths, University of London

Can you forget the book?                       


Brown, JS n.d., ‘Learning in the Digial Age’, viewed 24 April 2013,

Miller, RE 2010, ‘The coming apocalypse’, Pedagogy, vol 10, no. 1, pp. 143-151, viewed 24 April 2013, UOW database

McCabe, M & Snyder, CM 2006, ‘Acedemic Journal Prices in a Digital Age: A two-sided-market model’, pp. 1-45, viewed 24 April 2013,

Future Journalism, Yes or No?


As we have seen the news that posted at Internet, blogs and other social media source, are they have become valuable content for us to read? I would say yes.  It is because I believe these who known as the citizen journalists, engaging on the practices of journalism must have their own principle behind on writing the news or stories. No doubt, the media is converging and turning into a powerful communication form to the public. For example, people used to read newspaper at home but now, majority of the people have smart phone and tend to read E-news. ‘It is a mode of communication that allows them to ‘to talk to each other’ about what is happening in their surroundings.’ (Kabilan 2009) Hence, reading the news from citizen journalist is something more fresh and interesting because they can comment and reply to each other opinions.

Sometimes, people might think citizen journalist are just bombarding on certain issue. However, I personally think that they are not bombarding but it is just the way they write could be different compare to the professional journalist. They are just telling their opinion and thinking in a direct manner. Notwithstanding, they are the citizen journalism; they need to be ready to accept ‘audience insight is also the foundation of an important cultural shift across platforms.’ (Miller & Hayward 2009) Who knows one day the people who just read about newspaper will find out that news from online media are way more interesting and convincing? It is not just reading a sheet of fact, but it is about the discussion among the world.

“Most journalists, even the generally critical ones, had positive things to say about the inclusion of users as a new source”. (Quandt 2011) This means even some of the professional journalists accepts the involvement of online media. It might have become a platform for them to refer in natural manner. What’s more, I think increasing of citizen journalism will be in continuous situation because blogging, Facebook, Twitter and others have become very common to the society nowadays. Therefore, I think there might be cooperation between professional and citizen journalism in the future. It is not just about the online media and print media, but it is the journalism attitude. 


Kabilan K 2009, ‘New media, citizen’s journalism and democracy: the Malaysiakini project’, Media Asia, vol. 36, no. 3, viewed 18 April 2013, UOW database

Miller, C & Hayward, D 2009, ‘The Future of Journalism’, Papers from a conference organised by the BBC College of Journalism, viewed 17 April 2013

Quandt, T 2011, ‘Understanding a new phenomenon: the significance of participatory journalism’, in JB singer, A Hermida, D Domingo, A Heinonen, S Paulussen, T Quandt, Z Reich & M Vujnovic (eds.), Participatory Journalism in Online Newspapers: Guarding Open Gates at Online Newspapers. Wiley- Blackwell, Chichester, West Sussex, pp 155-176.

Pinkwashing to brainwash anyone of you~


What is actually “pinkwashing” mean to you? Literally, the practice of “pinkwashing” is referring to the companies and non-profit groups as the leaders to confront breast cancer and in a meantime it might be also having the possibility of bringing up the breast cancer’s rates. As a matter of fact, this practice has actually adopting pink color and pink ribbon on different products to increase their sales and profit while engaging to support breast cancer research.  For example, KFC, Avon, Estee Lauder, Campbell’s soup, M&M and etcetera which are from diverse companies have become “Susan G Komen for the cure”. Do these products which have adopted with pink could become the cure for them? Apparently, I am strongly disagree because “pinkwashing” seems to be an unethical practice due to it is just gaining their companies’ sales profit and the diseases seems like did not change for the better. Hence, it is somehow misleading the public with these products because some of the products like cosmetic has carried potential harmful chemical which will lead to increasing rate of breast cancer.  What’s more, I am totally agree on Professor Darin Wike who has stated that “the likelihood that a woman will be diagnosed with breast cancer in her lifetime increases every year; pinkwashing does not really do anything to reduce that likelihood, but it does certainly increase the bottom line of the companies that are participating in the practice of it.” (Wike 2012) It is true that various companies have take advantage in it to maximize the sales of the products but there is a doubt on why those companies will choose not to undertake or assurance on eradicating the dangerous and harmful chemical from the products? Somehow, this practice could have just destroyed the reputation of what a company should do due to the misused of pink ribbon on products eventually. 



Does this make sense? Smoke in PINK. Cure for the breast cancer? Ridiculous.



Lubitow, A & Davis, M 2011, “Pastel Injustice: the corporate use of pinkwashing for profit”, vol. 4, no. 2, pp. 139-144.

Wike, D 2012, “Pinkwashing: Cashing in on Breast Cancer”, pp.10, viewed 10 April 2013

Self Regulation in Malaysia?


Does media regulation need to be always keeping pace with the media development? In my opinion, I think it is needed to depend on what kind of issues. For example, racial and religious are the controversial issues that Malaysia media has agreed to stay away in order not to create hatred and chaos among the public. However, there is “media ethics and self-regulation are complicated by the different performance standards that mass media operations establish for themselves.” (Ramanathan, Ivan & Kaur n.d.) The self-regulation is actually abided to the “Communications and Multimedia Content Code (Content Code) which is a set of industry guidelines for the usage and/or dissemination of content via the electronic networked medium for public consumption.” (The Communication & Multimedia Content Forum of Malaysia 2011) As a matter of fact, Malaysia government has been seriously focused on laws and regulations to the extent of content restriction and limit of creativity on media field. The content codes which have been set up are infused the boundaries of print media, radio, internet and others media that actually making too much guidelines for them to follow.

For example, there was a case that a journalist from Malaysia’s National Union insists “that newspapers be allowed to regulate themselves through an independent media council that will ensure ethical journalism.” (Boo, 2011) Personally I think the government should have give some space for the journalist to regulate themselves especially on what kind of issues needed to be interfere or not to be interfere. Hence, this could be a win-win situation for the journalist and government to decrease disputation and also beneficial for them to know how to disseminate the news to the public in a right time with right words. To conclude, I think certain issues have to be controlled by certain regulation could minimize the risk of society in chaos situation. Hence, media regulation or self-regulation has its advantage and disadvantage upon specific issues. 


Alsagoff, SA, Abdullah, Z & Hassan, MS 2011, ‘The growth and development of the Malaysian media landscape in shaping media regulation’, Global Media Journal – Malaysian Edition, vol.1, no.1, pp32-55.

BOO, SL 2011, ‘Journalist union insists on self-regulation’,The Malaysian Insider, 16 May, viewed 3 April 2013,

Ramanathan, S, Ivan, LSC & Kaur, K n.d., ‘Media Regulation, Re-regulation and Self Regulation in Malaysia and Singapore: A Comparative Analysis of Current Status, Needs and Trends’, viewed 3 April 2013,

The Communication & Multimedia Content Forum of Malaysia 2011, viewed 3 April 2013,