This is the end- BCM310

Well, this is the last post for BCM310 blogging! Anyways, I am appreciate Ms Rohayu has given us this assignment which I have gained a lot of knowledge about various issues. For example, pinkwashing, self-regulation, future of journalism, white bread media and et cetera. Apparently, I have ‘emerged’ myself in knowing these issues by blogging each topic.

Frankly speaking, whenever I see the word ‘issues’ I feel curious because there are so many issues in this world. This gave me to wonder what issues can be discussed. And now I know after Ms Rohayu gave us the topic, all I have to do is read the journal to increase my knowledge and do the blogging to enhance my writing skill on the issue. There are a lot of topics have given me challenges yet interesting to know. For example, I never know pinkwashing has its converse side which certain company is actually selling every product with a pink ribbon in order to gain profits and the breast cancer is still going on until now. This topic has made me on realizing the ethical of a company should have which they should have to find the way to cure the breast cancer instead of just gaining the profit.

E-waste is another topic that surprised me. Why? It is because I did not know electronic product is actually can be recycled. Until I have read about journals, now I only know that basically some of the consumer of certain electronic product would like to recycle in profit. Like how? They will sell to interested parties to earn money. Well, this could be a better way to reduce the environment issues and people health issues as well. Besides this two topics, there are a lot of topics that I have done previously have given me a broader perspective in looking certain matters.

Anyways, I found out BCM310 is a really interesting subject. I can learn a lot from that and especially I would like to thank Ms Rohayu. It is because she is a really wonderful lecturer who has make BCM310 into an amazing and fun subject. I have no regrets at all to have this subject, it just keep increasing my knowledge with all these blog post.  I will end this blog in two words, thank you and good bye! 



The hidden cost of media use : e-waste

I believe there are not much people realized that the “hidden cost” of the media use has keep contributing a serious phenomenon in this world. Indeed, media is something we could not lack off in this century but it eventually rise up the issues revolving the environment and people. In other words, it could have sounds like human need to give a pay to that while using the electronic products. So, what is that “pay”? In fact, we have already knew gadgets such as smart phone, laptop, tablet, TV and other electrical devices are always exposed the radiation which will affect the people’s health. Therefore, what if we are further to dispose these electronic products? No doubt, these will bring a big impact with its toxic substances widespread to the world meanwhile generating a massive amount of e-waste.



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For example, the process that discarding the electrical components is actually can “cause serious health risks to bones, brains, stomachs, lungs, and other vital organs, in addition to birth defects and disrupted biological development in children.” (Maxwell & Miller 2012) Hence, these electronic product or components are needed to be recycled well in order to reduce the global ecological crisis. In my personal opinion, I think it is not necessary to havoc the unwanted electronic products precisely because there are people will think “the equipment could be sold to interested parties such as scrap dealers, e­waste contractors, assemblers, etc.” (Kalana 2010) This is also because they might have the perception that electric product or components still have the material that holds certain of value. Therefore, they want the items to be profitably recycles instead of just abandon them.  Perhaps this could be a better way to decrease technological waste and polluted environment.

As a matter of fact, it is hard to stop the increasing of consumption in media use because it brings convenient to them.  In a meantime, it actually increases the generation of e-waste once the electronic products have spoiled or unusable. Therefore, I am totally agreed Kalana (2010) mentioned “it can be assumed that the disposal of electronic products is fundamentally driven by the production of new ones.” Electronic product is something that keeps advancing and we could not predict when it will stop. Once again, perhaps the manufacturers should have encouraged the people who owned any electrical products and found spoiled could return to the manufacturers and they can get some rebate. I think it is much better to work this way instead of just melting the material into ashes and increase the global warming and other environmental issues. 


Kalana, JA 2010, ‘Electrical and electronic waste management practice by households in Shah Alam, Selangor, Malaysia’ International journal of environmental sciences, vol.1, no.2, pp. 132-144, viewed 4 June 2012

Maxwell, R & Miller, T 2012, ‘Introduction’ in Greening the Media Oxford University Press pp 1-20.